
Weddings
Full floral design for intimate and large-scale weddings across the Hudson Valley and New York City. From the bridal bouquet to the ceremony installation, with a single hand guiding every flower.
Floral design
Sculptural, movement-driven design for modern weddings across New York City, the Catskills, and the Hudson Valley.

The studio · Services
Every service starts with a no-obligation consultation. If we're a good fit, we send you a proposal within seven days.

Full floral design for intimate and large-scale weddings across the Hudson Valley and New York City. From the bridal bouquet to the ceremony installation, with a single hand guiding every flower.

Long tables, private dinners, editorial brunches. For when the room matters as much as the conversation.

Floral production for campaigns, editorial shoots, and brand activations. Creative direction included.
Portfolio · Recent selection
Glimpses from recent seasons: weddings, private dinners, and editorial work across New York. The full portfolio is shared after the first consultation.







As seen in
How we work · The process
From the first call to the last centerpiece removed, our process is designed so you only have to celebrate.
We talk about the date, the venue, and the feeling. No cost, no commitment.
We send you a custom moodboard, palette, and investment range within seven days.
We refine together. We visit the venue, choose vessels, adjust every detail.
We arrive before dawn. We install. We leave before the first toast.
Real weddings
A decade designing weddings in New York gave us a language of our own: organic, alive, each flower placed with intention.
“Alejandra and her team were an absolute pleasure. Communication was impeccable and her warmth made the whole experience feel personal. The florals on our wedding day were beyond anything we had imagined.”
“Working with Florale was a dream. The vision I had for my wedding came to life exactly as I had imagined. The quality is precise and outstanding.”
“My bouquet was the perfect blend of rich reds, soft peaches, and golden yellows. The ceremony arch was absolutely breathtaking. The care and artistry showed in every single detail.”
“We had to book a florist last minute, and Florale delivered exceptional service. Everything came out perfectly, exactly what we had envisioned. We highly recommend them to any couple.”
Hudson Valley · New York
Based in the Hudson Valley, designing florals for modern, artful weddings across New York and beyond. If you'd like to work with us this season, we'd love to hear from you.

The founder
Founder & Lead Floral Artist
Mexican-born floral artist trained at the New York Botanical Garden, Alejandra has spent a decade designing weddings, private dinners, and editorial work across New York: living, movement-driven compositions where flowers don't decorate, they tell a story. Today she designs for couples across the Hudson Valley and New York City who want intention in every detail.
Design with intention
Alejandra
We respond to every inquiry within 48 hours. Most of our couples invest between $7,000 and $15,000 in their floral design, depending on the size, style, and vision for their celebration.
Planning something more intimate? We'd still love to hear about your vision and create a custom proposal just for you.